Follow Richie‘s SCORE system to effectively market and sell yourself to coaches so you can secure a college football scholarship.


Are you an aspiring football player dreaming of earning a college football scholarship? The recruiting process can be overwhelming, but fear not! In this comprehensive guide, I will walk you through a five-step system that will increase your chances of securing a college football scholarship. I’ve been in your shoes and managed to earn a full-ride D1 football scholarship at just 5’7″ and 150 pounds. Now, I’m here to share my knowledge and help you avoid the mistakes I made. So, let’s dive into the steps that will make your dream a reality!

Step 1: Evaluate Yourself and Set Goals

To kickstart your journey, you need to evaluate your abilities and determine the level of college football at which you have the best chance of playing. Start with the level you feel most confident in, and then work your way up to your dream school. Additionally, ensure that you meet the academic requirements for collegiate play. Create a playbook that outlines your vision, both academically and athletically, and make a commitment to yourself to pursue it relentlessly.

Step 2: Build Your Campaign through Effective Marketing

In today’s digital age, athletes must become marketers and salespeople. Your campaign starts with creating a compelling highlight tape. Keep it simple and concise, showcasing your best plays within the first few seconds. Consistency is key when it comes to posting on social media platforms like Twitter and LinkedIn. Share your daily workouts, meals, and insights about your football journey. Be authentic, focus on football-related content, and avoid posting inappropriate or party-related pictures that could diminish your chances.

Step 3: Reach Out to College Coaches

Reaching out to college coaches is a task that falls solely on your shoulders. Coaches want to hear directly from you, not parents or recruiters. A templated email won’t cut it; instead, you need a five-step approach to grab their attention and make them take notice of you. The steps involve calling, leaving a voicemail, sending an email, and reaching out via Twitter and LinkedIn with the simple question: “Who’s the area coach for your school?” Once you determine the area coach, you can send a tailored pitch email along with your highlight tape.

Step 4: Convert Interest into Recruitment

During your phone conversations with coaches, you need to be prepared to showcase your value to the team. Research the coach, their offensive or defensive strategies, and come equipped with questions that demonstrate your interest in the program. Highlight how you align with their goals and can contribute to their success. Building value in their minds is key. Don’t be afraid to ask for a visit, as this step in the process is essential for showcasing your talents!

Step 5: Execute and Secure the Scholarship Offer

Once you’re on a visit, it’s crucial to make the most of the opportunity to get an offer. Continuously emphasize your value to the coaches and engage in conversations that revolve around their goals and how you can help achieve them. By asking the right questions and demonstrating your commitment and knowledge of the team, you’ll increase your chances of receiving an offer. Remember, you have the power to control the conversation and show your dedication to making a significant impact.


Earning a football scholarship requires strategic planning, consistent marketing, effective outreach, and the ability to showcase your value to college coaches. By following this five-step system, you’ll be well on your way to standing out from the crowd and securing a college football scholarship. Remember, it’s not an easy journey, but with dedication, perseverance, and a well-executed game plan, you can make your dream a reality! So, go out there, work hard, and make it happen!

If you found this guide helpful, make sure to subscribe to our channel and click the notification bell for more informative videos like this. Additionally, if you want a more in-depth understanding of outreach strategies, check out our video on that topic. Good luck on your journey to earning a football scholarship!