Learn how to craft a powerful email or DM to send to coaches, that will increase your chances of gaining attention and ultimately securing a college football scholarship, with tips on personalizing your message, highlighting your skills, and ensuring effective follow-ups.


In the competitive world of college sports recruiting, it’s crucial for athletes to know how to effectively reach out to college coaches. In this blog post, we will provide you with a step-by-step guide on how to contact college coaches for recruiting. From crafting the perfect pitch email to showcasing your skills, we have got you covered. So, let’s dive in!

Section 1: Understanding the Importance of Personalization

To ensure that your message stands out in the sea of emails coaches receive, it’s essential to personalize your communication. Instead of sending a generic pitch email to every coach, take the time to research who the area coach is for your desired school. This personalized approach will pique their interest and increase the chances of them reading your message. Remember, your goal at this stage is to get the coach to watch your tape.

Section 2: Crafting an Effective Pitch Email

The pitch email is not about selling an offer or a visit; its sole purpose is to get the coach to watch your tape. Keeping this in mind, your pitch email should be concise and to the point. Avoid overwhelming the coach with unnecessary stats and accolades. Instead, focus on the key elements that will capture their attention. Let’s break down the structure of an effective pitch email:

  1. Subject Line: Rather than including your school, name, position, and class in the subject line, include the name of the coach who introduced you to the area coach. This personalized subject line will make the coach more likely to open your email.
  2. Coach’s Name: Address the coach by their first name, making the email feel more personalized.
  3. Introduction: Start the email by mentioning that a specific coach informed you that they are the area coach for your city. This immediately grabs their attention and indicates that the email is customized.
  4. Personalized Line: Share something about the coach that is personalized and demonstrates that you have taken the time to research and understand their team. It could be congratulating them on a recent win or highlighting a specific achievement.
  5. Self Introduction: Introduce yourself by stating your name, graduation year, position, and high school. Express your dream of attending their school and playing for their team.
  6. Offer a Free Gift: Incentivize the coach to continue reading by offering them a free copy of your book or any other valuable resource related to your journey. It shows your commitment and passion for the sport.
  7. Showcasing Your Fit and Skills: Connect your unique qualities and skills to how they can benefit the coach’s team. Discuss how you can contribute to their goals and mention that there is a video highlighting your abilities.
  8. Call to Action: Prompt the coach to take the next step by asking when they are available to connect and discuss the opportunity. Keep it simple and straightforward.
  9. Closing Note: Include a PS mentioning that you have already completed any necessary questionnaires, streamlining the process for the coach.

Section 3: Practice Makes Perfect

It’s important to understand that your initial pitch emails may not be perfect. Like any skill, crafting effective emails requires practice. Learn from each outreach effort and continually refine your approach. Keep track of your metrics – video views, interviews, visits, and offers – and use these insights to improve your communication strategy.


Mastering the art of contacting college coaches for recruiting is crucial for any aspiring athlete. By personalizing your emails, crafting an effective pitch, and showcasing your fit and skills, you increase your chances of standing out in the competitive landscape of college sports recruiting. Remember to practice and continually improve your outreach efforts. With dedication and the right approach, you can pave the way to achieving your dream of earning a college sports scholarship.\

We hope this guide has provided you valuable insights on how to contact college coaches for recruiting. If you found this article helpful, make sure to subscribe for more content like this. Don’t forget to watch our video on finding the area coach for your dream schools to enhance your outreach strategy. Good luck on your recruiting journey!